Synopsis: Steve Freeling is the main protagonist, he lives with his wife Diane and their three children, Dana, Robbie and Carol Anne in Southern California. It starts with just a few odd occurrences, such as broken dishes and furniture moving around by itself. However, a tree comes alive and takes Robbie through his bedroom window, as well as Carol Anne being abducted by ghosts. Realizing that something evil is haunting his house, Steve calls in a team of parapsychologists to investigate, hoping to get his daughter back, so he can leave the house before it's too late. Mise-En-SceneLighting: Low key lighting is used in the poster to connote an idea of isolation and darkness, it makes the high key lighting coming from the TV stand out as it engulfs the little girl signifying she is going to be a very important part of the plot.
NVC: The NVC is Carol Anne Freeling, she is staring at the TV with her hands pressed up against it signifying the connection she has with the ghost in it. Costume: the little girl is wearing a white dress this connotes the innocence and purity of the young child. Setting: The poster is set in what appears to be a living room but it is hard to tell as the only light is coming from the TV making the rest of the poster black and dark creating an isolated setting. Props: The TV is used to signify death in the poster as the ghost is communicating with Carol Anne Freeling through it, the bunny lying on the floor connotes the little girls innocence as she has discarded it for evil and death in the form of the TV. Camera: A 1 person long shot is used in the poster as it captures all of the girl and the TV this shot is used as you can see the details of the scene, as the little girl has her back facing the audience it creates a sense of mystery as to what she might be thinking. Colour: The colours used in the poster are grey, white and black. The black connotes death and the vast amount of it in the poster shows that death is the most powerful force in the movie. the whit is used to represent innocence and life as it is in Carol Anne Freeling's dress it shows she is the innocence of the movie, finally grey is used in this poster to represent the fall to evil and death as Carol Anne communicates and is taken by the spirits. Typography: Sans serif fonts are used for the masthead to show the film has a modern twist while serif fonts are used for the quote 'They're here' showing that the old traditional family values will be relevant in the plot. Mood & Styling: The use of the young girl seats a mood of fear for the audience as young children represent innocence to the audience can connect on an emotional level to the poster as they are fearful for the little girl. Specific Conventions: The tag line 'It knows what scares you' is a very normal convention as the masthead will catch your gaze and will be immediately followed by the tag line which will create an emotional pleasure for the audience as ell as an intellectual puzzle as they try to figure out what scares them which will worry them as they now believe the movie will contain this making them more likely to go see the movie.
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